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How To Create a Social Media Content Calendar

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Social media marketing can be a tough cookie to tackle but not necessarily challenging. All it takes is some patience and advance planning to make sure you’re good to go for a while.

In this article, we will be outlining how you can construct a simple Instagram content planner that will save you the hassles of last-minute content creation fumbles.

Let’s begin!

Why should you plan out content months before posting it on Instagram?

It doesn’t have to be merely Instagram content that requires planning. No matter what content you write, from blogging to researching or journaling, it should be backed by an efficient creative process.

There are many benefits to having a content creation strategy in place.

  • You can rest assured of producing high-quality content ideas as needed

  • You come across ideas that are otherwise not too easily apparent

  • Relevance and originality are the by-products of the process

  • You get to uncover ideas you may not have been able to think of yourself by brainstorming with others

  • Content fatigue is a real thing

But most importantly, you have the capability of dealing with increasing demands by growing responsibly.

Creating a Content Planner

Organizing a content planner for your Instagram account requires you to have a clear understanding of your niche and how your business fits in. Let’s go over the process step-by-step.

1. Creating Content Pillars

Content pillars are the foundation on which you will be constructing the entire content strategy. Think of them as subdivisions of the main topic that represent relevant themes to the audience.

These pillars can then be broken down into related content such as infographics, images, videos, and so on. In a way, numerous brackets of your audience get covered under one broad yet precise umbrella term.

Take, for example, a social media marketing platform. Their content pillars would be social advertising tools, branding tips, influencer advice, and more. Interviews, blog posts, and memes are some of the further related content you can build on to woo your audience.

The benefits of having content pillars are straightforward: Ideation, organization, and target marketing. Identifying your content pillars might take some research, but you are probably aware of them without being aware of the fact.

Here is how you can identify your content pillars.

Take your buyer personas into account

Define your buyer personas and pinpoint their behavior, challenges, desires, needs, pain points, and their connection with the social world. Once you have a good understanding of these factors, it becomes second nature to think along with their perspectives, and plan your formatting and content.

Consider using free online tools if you find it challenging to draw up your customer’s buyer personas. Check out this blog for a better understanding of buyer personas and their convenience.

2. Create a Content Calendar

A content calendar is more than just deciding or scheduling the days your posts will go live. It acts as a weekly notepad and reminder of the content topics and the type of post, be it an image, a carousel, or a reel.

Noting down the tiniest of details in one place gives you a better picture of your efforts while targeting the specific audience niche efficiently. Your posts should be scheduled in a manner where even someone with a 15-minute break will be able to come across them and engage with your wholesome content.

Take advantage of the in-built Instagram analytics to monitor and record the time your audience goes live to ensure everyone remains aware of your content.

3. Tracking metrics

The final step in completing your content planner is dedicating a section to track the progress of your posts. From the hashtag effectiveness to visitor engagement rates with every post, Instagram hands you the reins to monitoring your efforts. So, make the best of them!

Final Thoughts

Your content planner takes shape on an Excel sheet where all your content pillars, post details, schedules, and metric records are present in an easy-to-understand manner.

Once you have the basics down, arranging a month’s worth of content takes less than 15 minutes!

Make the most out of your content creation efforts and avail of our free Content Planner Excel here!

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