• E-Bizz Marketing

5 Ways To Get Great Content Ideas For Your Blogs

Do you want to cook up some engaging blog ideas but don’t know where to start? Do what everyone’s doing! Here are 5 quick tried-and-tested methods to generate content ideas.

  • Use Google’s nifty prediction and ‘People also ask for’ section to make your list.

  • There’s no better way to know your audience’s pain points than to ask them directly! Connect with your community.

  • Do you keep track of your competitors? Then just look up what’s trending on their site and optimize your ideas accordingly.

  • Track FAQs on Quora related to your niche that clearly indicate what people are struggling with.

  • Use your own content pool to see which blogs are the most interacted with and rank them in priority. Do more of which have worked for you!

If you are a think-tank that dedicatedly draws up a content creation plan and calendar months in advance, pat yourself on the back. It takes a lot of effort in coming up with new ideas and nailing their delivery.

However, if you are new to the process, generating good content ideas might seem intimidating. Even finding a stable start can be challenging, given the vast resources available online. You simply don’t know what to believe in and what would work best for you, isn’t it?

No worries, this article will help you find a footing from where you can learn to enjoy the process of generating content ideas.

Taking the road less traveled

With the numerous free idea-generating tools out there, you can create a library of blog topics if you so choose! Although, if you’ve tried this already, you would have found that topics become stale after a while, taking on a sort of repeating tone.

It is the same story when you plan out a content calendar.

So, what can you do differently that will ensure more enthusiasm and interest in creating engaging blog ideas?

  • Understand your target audience

It can never be emphasized enough. You need to empathize with your audience to see from their perspectives. Once you have a good grasp of where they’re coming from, you will start to see the issues you need to address in your content.

Or how you can better serve them by raising awareness and educating them of the available solutions.

  • Trace their steps

When you’re coming up with ideas on your own, the buyer personas of your potential customers come in handy. Think about the topics that your audience searches for on the web, which sites they might frequent.

If possible, put out a questionnaire on your blog site, assessing where they prefer to consume their content from.

  • Take in all the content sources

What you’re trying to do at this point is merely gathering the raw materials, after which you can pick out what you need. Brainstorm by yourself and note down all the ideas.

If you’re working in a corporation, talk to the sales and management team about the common grievances of customers and their thoughts on resolving the issues. You will have a better chance of understanding the matter from the experts and thus coming up with relevant content.

  • Check on your competition

Don’t we fuel our efforts through raw inspiration from seeing our competitors doing well? If you find yourself at a standpoint, just have a peek at their content creation efforts.

This measure allows you to recreate a clear picture of your audience and refreshingly optimize your competitor’s content through your perspective!

  • Explore other platforms

Quora is a great platform where you can connect and see what people are talking about. Use the informative community to get leads on your content ideas.

Type in your content niche or maybe one or two queries and Quora presents a list of popular questions people seek answers to that you can satisfy through your content.

Not to forget the multiple related queries that are present as links on the right-hand side that give you a deeper look into the audience’s pain points.

  • Take advantage of your own efforts through Google!

In a nifty turn of events, Google provides outstanding service through its search console when you are trying to narrow down specific keywords.

  1. Have you noticed how Google predicts your search query as you type it in the search bar? Called the Autocomplete feature, you can take inspiration from the predictions to make compelling blog topics.

  2. At the bottom of the first search result page is a section called ‘Related Searches’, that as the name implies, offers related topics that users search for. Feel free to make use of relevant queries as you see fit.

  3. When you click on a link on the results page, browse through the site, and then return to the home page, a dropdown menu appears for the search query you just visited. The ‘People also ask for’ section comes up for some links and not for some others. You can take ideas off of this section.

  • Group brainstorming

Group brainstorming is an incredibly productive way to pick your way through fresh and creative blog ideas. Not all ideas may be relevant but this method primarily prioritizes gathering new and unexpected ideas that you couldn’t have thought about by yourself.

Final Thoughts

Having a content idea creation process in place allows a consistent flow of ideas as opposed to the quick burnout of alternating between various methods without a plan in place.

Your plan doesn’t need to be boring and monotonous. Switch up the various alternative sources every now and then by utilizing free idea generator tools such as Answer The Public and you will always find a way to create ideas when needed!

Which method do you find convenient in generating blog post ideas? Let us know in the comments!

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