• E-Bizz Marketing

7 tips to make your website better



Everyone has a website these days, but the problem is, it lacks the most important things that are necessary to grab user attention.


In this blog, I’ll try listing out things that can be the primary focus while you are building your website.


Let’s start off then,


“The internet encompasses 59% of the world's total population and it seems to be just growing day by day.”


What I mean by this is, you could be missing out on valuable traffic that could have been your potential customers. So it’s important to have a website that can be found on Google or any search engine for that matter.


A website will be the first point of contact with your customers and it acts as an essential tool for businesses to establish your credibility and build trust with your customers.

Studies have found that the average attention span of a human has dropped from 12 seconds to 8 seconds. In comparison, a goldfish has an attention span of 9 seconds.

Hope you got what I am trying to say, you basically have hardly 8 seconds to grab your user/potential customer's attention and explain your product or services.


Let's start off then

  • Obtain a good domain name for the website

This is the name that will be used to find your business online (eg: www.google.com). So make sure this resonates with your brand and is easy to spell.


Also, when selecting a domain be sure to select the right domain extensions. You must have seen different websites ending with .org or .gov or .net or the most common and preferred .com.

  • Keep the design simple, fresh and unique

Make sure your website has a simple and clean design that can draw attention and make browsing easy for users.


Ex: Harry’s


Make sure your homepage answers the critical questions new visitors will be asking, including who you are, what your business is, and what they can do on your website.


The trick is not to overload your homepage, which can be distracting and confusing for customers.

  • Making the website mobile friendly

Having a mobile-friendly website has moved from “should have” to “must-have” since it plays an important role as a ranking factor in google's search algorithm.


If you're not sure whether your website is mobile-friendly, you can use this free tool.

  • Website Speed

One of the most frustrating experiences for users is waiting for a page to load for too long. With the rise of mobile devices, people are accessing content all over the world on many different platforms.


When the page doesn’t load and the user drops off it's usually considered as a bounce. According to section.io, a website with a page load time of extra 5 seconds can have a bounce rate increase of up to 22%.

  • Writing great content

Poorly written content can quickly cause a visitor to leave your site. Be sure to keep the content relevant—fresh and current material such as updated product information, price changes for your products, new articles, and white papers will keep users engaged and active.


Not only the content but the headlines also play a role in content. Search engines use headlines and meta-descriptions to improve the relevance and search results.

  • Focus on SEO and keywords

Effective use of keywords in the text, in your title tags and URLs, will help search engines identify and catalog website content more effectively, in return driving more traffic to the website.

  • Keep your website pages consistent

In order to provide your user with a beautiful experience as they navigate through your site, it is important that they know they are still on your website. Drastic design changes from one page to the other can lead your user to feel lost and confused and to lose trust in your site.


Consistency means making everything match. Heading sizes, font choices, coloring, button styles, spacing, design elements, illustration styles, photo choices.


Conclusion


There are many ways that you can improve the online experience for your users and increase traffic to your website. These are just some of the common starting points. You can tweak and re-tweak it until you get a winning formula that works for your business.







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